Miinto.ie is a relatively newly launched online shop available to all the Irish public. It’s a new concept which sees Ireland’s various fashion boutiques including Indigo and Cloth, Diffney, Frock, Avoca, Sirona Boutique and lots more become more available to Irish consumers i.e. online. It’s great for these Irish business’ as it widens their market, and it’s great for us as well-more variety and choice.

Above: In house model Esme at the lauch of miinto.ie

After having a browse on their website, they also stock a lot of international brands like the lust-worthy Jeffrey Campbells, Ted Baker, Tommy Hilfiger, French Connection, Guess and Gant. To find out more about their brands check it their brands page here.

Above: Sirona Boutique available on miinto.ie

It’s absolutely great to see some small Irish boutiques becoming available online because to be honest, I’m not one to grace many of their floors otherwise. My only hope is more styles will be added for the different brands on Miinto so that we can experience more from each of the brands.  A small selection is just not enough!! I’m left wanting more and more. I’m sure this website will grow and grow so I look forward to lots more!

 Anyway, have an aul gawk at their website and show your support for Irish retailing!


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